Unit12 Text B E-commerce Trends
电子商务的趋势

The outbreak of international trade online,SoLoMo(social e-commerce,location services,mobile e-commerce) and the combination of digital and real e-commerce,would be the important trends of e-business in the future.SoLoMo has constantly been mentioned,and I would say that this huge wave is going to change people’s consumption habits and lifestyles.
国际贸易在线、SoLoMo(社会电子商务、定位服务、移动电子商务)的爆发,以及数字和真实电子商务的结合,将是未来电子商务的重要趋势。SoLoMo一直被提及,我想说的是,这一巨大的浪潮将改变人们的消费习惯和生活方式。
outbreak n.爆发;突然发生
combination n.结合体;联合体;混合体;结合;联合;混合;(用于开密码锁的)数码组合;字码组合;
constantly adv.不断地;一直;重复不断地;
mention n.提及;写到;写上一笔;v.提到;写到;说到;
huge wave 大潮
consumption n.消费,小号,消费量;

In China,there are many b2b,b2c trade websites catering the consumers of the United States and Europe.They offer a huge variety of goods and there are also some specific commmondities,such as electronic products and wedding dresses.Many European and American people go to Chinese e-entrepreneurs’ websites to buy goods,and the tranding volume is considerably large.
在中国,有许多b2b的b2c贸易网站为美国和欧洲的消费者提供服务。他们提供各种各样的商品,也有一些特别的商品,比如电子产品和婚纱。许多欧洲和美国人去中国的电子企业家网站购买商品,而交易量相当大。
cater v.(为社交活动)提供饮食;承办酒席;迎合;
commondity n.商品;日用品,有价值的物品;
considerably adv.相当多(大)的;
wedding dresses婚纱

Many Chinese consumers are interested in the high-quality daily commodities from Europe,US and other countries,which results in a lot of purchasing sites.And there comes into being a very interesting logistics business model.That is to rent a warehouse in the United States.When the Chinese consumers buy things on the United States websites and have paid for them,the warehouse can help receive goods,check them and take photos for the consumers.If they are not satisfied with the goods,it can also help to package the goods and have them delivered to the buyers’ hands.It is much cheaper and more convenient than the online shipping sites sending the goods directly to the consumers.At the same time,it guarantees consumers’ right.
许多中国消费者对来自欧洲、美国和其他国家的高质量日用商品感兴趣,这导致了许多购物网站的出现。这就形成了一个非常有趣的物流商业模式。那就是在美国租一个仓库。当中国消费者在美国的网站上购买商品并为他们买单时,这个仓库可以帮助他们接收商品,检查他们,并为消费者拍照。如果他们对货物不满意,也可以帮助包装货物,并将货物交付给买方。它比在线运输站点直接向消费者发送商品要便宜得多,也更方便。与此同时,它保证了消费者的权利。
logistic adj.逻辑的;后勤学的;物流的;n.数理(符号)逻辑;计算术;逻辑斯蒂;
rent v.租用;租借;出租;将……租给;n.租金;裂口;撕裂;
satisfy v.使满意;使满足;满足(要求、需求);向……证实;使确信;
convenient adj.实用的;方便的;便利的;省事的;附近的;近便的;容易到达的;
guarantee n.保证;担保;保修单;保用证书;起保证作用的事物;v.保证;担保;保障;使必然发生;确保;

SoLoMo’s great value is that it can bring the consumers and retailers a brand new,a more convenient and much fun shopping experience.Let’s begin by talking about the Social.For example,when a girl hesitates to buy a dress,she can put on the dress and take a picture.After sharing it with friends on social networks,she can get her boyfriend’s and other friends’ opinions,and then make the right purchasing decision.Next,Local. Based on your location,it can tell you which shop around you has promotional activities and what new products have been put on the shelves,and check which shop would be best choice,and so on.Finally,Mobile. Mobile is the foundation to achieve SoLoMo.Your mobile device provides the base for these applications,and it can connect to your social network anytime,anywhere expediently.It would help combine the online and offline shopping experience together.The mobile can even help you to pay for the restaurant bill.You can also use mobile phones to scan the check,adding money to your account.
SoLoMo的巨大价值在于它能给消费者和零售商带来全新的、更方便、更有趣的购物体验。让我们先来谈谈社会问题。例如,当一个女孩犹豫要买一件衣服时,她可以穿上衣服,拍张照片。在与朋友分享社交网络后,她可以得到男友和其他朋友的意见,然后做出正确的购买决定。其次是本地。根据你的位置,它可以告诉你你周围的商店有促销活动,哪些新产品被放在货架上,检查哪个商店是最好的选择,等等。最后,移动。移动是实现SoLoMo的基础。你的移动设备为这些应用程序提供了基础,它可以随时随地连接到你的社交网络。这将有助于将线上和线下购物体验结合在一起。移动设备甚至可以帮你支付餐馆账单。你也可以用手机扫描支票,把钱加到你的账户上。
brand new adj.崭新的;全新的;
hesitate v.犹豫,踌躇,不愿,支吾;停顿;
promotional adj.广告宣传的;推销的;
shelve v.搁置,停止(计划);把…放在架子(或搁板)上;倾斜;成斜坡
device n.装置;仪器;器具;设备;炸弹;爆炸性武器;爆炸装置;手段;策略;方法;技巧
expediently adv.权宜地;应急有效地;
combine v.(使)结合;组合;联合;混合;兼有;兼备;使融合;同时做(两件以上的事情);兼做;n.联合收割机;集团;联合企业;

In addition,the Social Commerce——community-based e-commerce——is not simply put on the social network ads.The social e-commerce focuses on the social data and the data analysis.For example,suppose you are a seller,through a social network,you can analyze the data of consummers’ age,gender,their favorite style of dress,eating habits and so on.Then you can offer them the targeted ads,a better choice of reference and eventually influence consummers’ purchase decision.
此外,社会商务——以社区为基础的电子商务——并不简单地放在社会网络上,社会电子商务关注的是社会数据和数据分析。例如,假设你是一个卖家,通过一个社交网络,你可以分析消费者的年龄、性别、他们最喜欢的穿衣风格、饮食习惯等等。然后,你可以给他们提供针对的广告,更好的参考选择,并最终影响消费者的购买决定。
suppose v.(根据所知)认为,推断,假设,料想,设想;(婉转表达)我看,要我说,要不;
reference n.参考,参考书;提及,涉及;

E-business is changing our life,and are you ready for it?
电子商务正在改变我们的生活,你准备好了吗?

put on:穿上,戴上,提供,增加
pay for the bill:付款,付账

SoLoMo:SoLoMo是社交(social)、本地(local)、移动(mobile)三个英文单词的组合,是当下互联网最热的概念。它是由美国风险投资家约翰·杜尔于2011年2月提出的一个概念。这个概念风靡全球,被一致认为是互联网未来的发展趋势。