The customers need to be wooed(争取……的支持,恳求,求爱) by the unique customer experience that will bring them back,and have them sing your praise(赞美,表扬) to their friends,spreading(张开,展开,伸开) your name.This seem like a tall order(命令,要求,秩序,订货,订购),but isn’t.Listed here are the top ten tips to build,manage and profit from your e-commerce website.Follow them and see the benefits yourself.
客户需要被独特的客户体验所吸引,让他们回来,让他们向他们的朋友唱你的赞美,传播你的名字。这似乎是一个很高的要求,但不是的。这里列出了从你的电子商务网站建立、管理和盈利的十大秘诀。跟着他们,看看你自己的好处。

1.Organize Your Catalog Around Product Categories围绕产品类别组织你的目录

Many sites either provide a long list of products or lump(堆积,使成团) them behind a search button,making it difficult to find them.Arrange your products into logical categories and subcategories,but do not overdo it.Research says it that most people get overwhelmed(覆盖,压倒,压垮,淹没) with more than 7 categories.The customer must be able to easily search any product without help.
许多网站要么提供一长串的产品,要么把它们放在搜索按钮后面,这样就很难找到它们。将你的产品安排到逻辑类别和子类别中,但不要做得太过。研究表明,大多数人都被超过7个类别所淹没。客户必须能够在没有帮助的情况下轻松地搜索任何产品。

either…or… 要么…要么…

Your product should have a clear and high-quality picture,short and detailed specifications.If necessary add video or pictures of defferent viewpoints(top angle,side view) along with the product specification(规格,规范,明细单,说明书).
你的产品应该有清晰、高质量的图片,简短而详细的说明书。如有必要,添加不同视角的视频或图片(顶角、侧视图)以及产品说明书。

along with 除某物以外;随同……一起;跟……一起;随同

2.Provide Multiple Payment Options提供多种支付选项

Keep all kinds of payment options available to your customers.Not everyone feels comfortable buying through a credit card,or has one.Allow for debit cards,fax,telephone,snail mail,paper and electronic cheques.And sign up for fraud(欺诈) checking facility(设施,设备),without which you could easily end up losing entire (全部的,整个的,完整的)day’s sales within minutes.Provide a currency converter if you offer products or payment in other currencies.
为你的客户提供各种各样的付款方式。不是每个人都愿意通过信用卡购买,或者都有信用卡。允许使用借记卡、传真、电话、邮寄信件、纸制和电子支票。注册欺诈检查工具,如果没有,你很容易在几分钟内就失去一整天的销售收入。如果你提供其他货币的产品或付款方式,提供货币转换器。

Including a telephone number for customer support on the order is a must.It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.
必须在订单上提供客户支持的电话号码。它给了买家一些额外的安全感,如果在购买过程中出现了问题,他们总能和一个活生生的人交谈。

3.List out Clearly outlined Policies.明确地列出政策概述

Make your privacy policy public.Keep it in a prominent(突出的,显眼的,显著的) place,and link it to the home,products and checkout pages,so that customers who are wary(小心的,谨慎的,留神的) of providing personal and credit card details feel comforted.Tell them if you plan to share their email address with others,or plan to send in promotional(促销的,增进的) mail or newsletters(信息简报).
让你的隐私政策公开。把它放在显眼的地方,并链接到首页、产品页和结帐页,以便使那些提供个人和信用卡信息很谨慎的顾客感到舒服。告诉他们你是否计划与他人分享他们的电子邮件地址,或者计划发送促销邮件或信息简报。

so that 因此,以便

Further,allow them to unsubscribe or opt-out of such email if they want to.Never sell the customer’s personal particulars(详细资料,详细介绍材料,细节,详情) unless they have agreed,as this is a sure way to lose credibility doubly fast.
此外,如果他们愿意,允许他们取消订阅或选择退出这类邮件。除非他们同意,否则永远不要出售客户的个人详细资料,因为这肯定会让你的信誉加倍迅速的流失。

opt-out 决定不参加……,决定从……退出

Security:安全

If you plan to collect sensitive(敏感的) information from your customers,you should use security systems like SSL(Secure Socket Layer安全通信协议).This guarantees(保证,担保) that the data provided by your customer will not fail into the hand of a malicious (恶意的,有敌意的,蓄意的)hacker while transferring from his computer to the web server.
如果您计划从您的客户那里收集敏感信息,您应该使用SSL(安全通信协议)这样的安全系统。这保证了您的客户提供的数据不会在从他的计算机转移到web服务器的过程中落入恶意的黑客手中。

This also will reassure(使……安心,打消……的疑虑) your customers that you are truly concerned about the security of their personal information.
这也会让你的客户放心,你真的很关心他们的个人信息的安全。

Terms and Conditions:条款和条件(合同条款)、购物须知:

Write clearly and prominently all the sales and after-sales support terms so as to avoid(避免,防止,回避) confusion(混淆).The Internet is worldwide,and your customer can come from any country.List your shipping and handling costs upfront(提前),and be ready to ship anywhere on the Earth.Publish your returns policy,support hours,and even the approximate(大约的,近似的,接近的) time taken to deliver the goods.
为避免混淆,清晰而醒目地写下所有的销售和售后支持条款。互联网是全球性的,你的客户可以来自任何国家。提前列出你的运输和处理成本,并准备好在地球上任何地方运输。公布你的退货政策,支持时间,甚至是交付货物的大概时间。

Send a confirmation(确认书,证实,证明书) note thanking the customer,and listing all the products,prices and key terms of the purchase in an email.Keep the customer updated(更新,向……提供最新信息) of the order status at all times by email or by providing a link in your shopping page where they can check the status of their order anytime.
发送一封确认信感谢客户,并在电子邮件中列出购买的所有产品、价格和关键条款。通过电子邮件或在你的购物页面中提供一个链接,随时向客户提供订单状态的最新信息,让他们可以随时查看订单状态。

4.Build a Newsletter Around Your Products围绕你的产品建立一个信息简报

To snag(抓住,抢到) new customers and keep the old ones remenbering you vividly(生动地,逼真地,鲜明地),seriously plan to launch a newsletter,and send it to all prospects and customers on a regular basis.Apart from the credibility of being a serious player in the market,you dazzle(使目眩,使惊异不已) them with your commitment(承诺) by releasing the newsletter on fixed days—like 15th of every month,or every Monday.
为了吸引新客户,让老客户生动地记住你,认真地计划发布一份信息简报,并定期向所有的潜在客户和老客户发送。除了作为一个严肃的市场参与者的信誉,你还会在固定的日子里发布简报——比如每个月的15号,或者每周一次,让他们惊异不已。

seriously 认真地,严重地,严肃地;(用于句首,表示转为谈正事)说正经的,说实在的;非常,极其

apart from 除了……

You can also show your expertise(专门的知识或技能) in your-field writing regular,in-depth(深入的,彻底的) articles,covering the latest trends in the industry,and reviews(评价,评论) of new products.Your customers,distributors,and partners wil start to eagerly(热切的,渴望地) await your newsletter.Sprinkle(洒,撒) your promotions and products in between the contents of the newsletter,and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.
你也可以在你的领域里展示你的专业知识,深入的文章,涵盖行业的最新趋势,以及对新产品的评论。你的客户、分销商和合作伙伴将开始急切地等待你的简报。将你的促销和产品在简报的内容之间进行,并准备在每次你发送信息简报时收到更多的网络流量和订单预订。

5.Let Customers Gift Your Products 让客户把你的产品作为礼物

Allow people to gift your products to their friends and loved ones.Provide free gift wrapping,a personalized(个性化的) message or a free gift for the purchaser.Allow them to create Wish Lists that they may use to buy later.
允许人们把你的产品送给他们的朋友和爱人。提供免费的礼品包装,个性化的信息或给购买者的免费礼物。允许他们创建他们可能用来购买的愿望清单。

These small things do matter(事关紧要,有重大影响) and act as freebies(免费赠品) that your competitor may not have.Although these are fast becoming standard features,make sure you don’t end up with the dumb(笨的,呆傻的) ones who haven’t figured this simple technique out yet.
这些小事情很重要,你的竞争对手可能没有这样的免费赠品。尽管这些都是快速成为标准的特性,但是要确保你不会和那些还没有搞清楚这个简单技术的傻瓜们一起。

act as 充当……,起……的作用

end up 最终成为

figure out 弄明白,搞清楚

6.Promote Your Site Every Day每天都推广你的网站

Strong marketing is the most important aspect of having a successful website.The best of sites won’t make money if people don’t come in hordes(一大群).Launch promotions,and get the word to everyone possible within your target audience.
强大的市场营销是拥有一个成功网站的最重要的方面。如果人们不成群结队访问你的网站也是不会赚钱的。开展促销活动,并在你的目标受众中得到所有可能的信息。

You can do promotions using direct mail to your existing customer,in your newsletter,and fliers( 广告 传单,小广告,飞行员).All the methods of traditional marketing apply here.Don’t leave any technique untried.Remenber the old adage—market,market,market.
你可以通过直接发送邮件给你现有的客户,以信息简报或广岛传单进行促销。所有传统营销的方法都适用于此。不要放弃任何未经尝试的技术。记住古老的格言-市场,市场,市场。

7.Measure Results and Reorganize测量结果和重组

Measure the results you are getting from each promotion religiously(认真地,严谨地),and note what works and what doesn’t.Experiment.Study.Fine tune.This is the only way to know how effective your campaigns(活动,运动) and promotions are.
从每一个促销活动中认真衡量你得到的结果,并注意什么是有效的,什么不是。实验、研究、细微调节。这是了解你的活动和广告促销有多有效的唯一方法。

fine tune 精密调整,细微调节

You can also bring in some external people to visit your site and give you sincere(真诚的,真挚的,诚恳的) feedback about each page on your site.The more critical(批评的,关键的,爱挑剔的) they are,the more changes you will make,and eventually(最终,最后) it will benefit you and your customers.
你也可以带一些外面人员访问你的网站,并对你网站上的每一页给出真诚的反馈。他们越挑剔,你就会做出更多的改变,最终会让你和你的客户受益。

Keep making changes and test what works and what doesn’t on a continuous(持续的,连续的) basis.What works today may not work tomorrow.
不断地做出改变,测试是什么有用的,什么是不持续有用的原因。今天可能有用,明天就可以没用了。

8.Keep a Simple yet Effective Web Design拥有一个简单有效的网页设计

There is intense(强烈的,剧烈的,紧张的) competition on the Web.Make a compelling(引人入胜的,扣人心弦的,不可抗拒的) website that showcases your USP(unique selling proposition) and brings the customer back to your site.Differentiate(区分,区别,辨别,差异化,差异分析) from the rest by using your imagination to make your site standout from the rest.A cool,catchy(悦耳易记的),easy-to-remenber name could definitely help.
网络上有激烈的竞争。制作一个引人注目的网站,展示你的USP(独特的销售主张),并将客户带回你的网站。通过运用你的想象力,让你的网站脱颖而出,让你与众不同。一个很酷,很容易记住的名字肯定会有帮助。

Make a simple site,with plain(清晰的) HTML,and a consistent(一致的,连续的,符合的,与……一致的) look and feel on all pages.Use an easy-to-read font,an least a 10 size font,preferably(更好,宁可,更可取地) 11.Do not load with graphics and huge pictures on every page,which may slow down your page.
创建一个简单的站点,使用简单的HTML,在所有页面上保持一致的外观和感觉。使用易于阅读的字体,至少10号大小的字体,最好是11号。不要在每个页面上加载图形和大量图片,这可能会让你的页面变慢。

Although this advice is becoming old fashioned as most people are moving to broadband,it is still a good practice,as you don’t want to lose the customers who use a low speed modem.
尽管这个建议已经过时了,因为大多数人都在转向宽带,但这仍然是一个很好的做法,因为你不想失去使用低速度调制解调器的客户。

Flexibility(灵活性) and ease(容易,轻易) of use are far more important than flashy(华丽的) graphics or cool Java applets.The objective(目标,目的;客观的,基于事实的) is to keep the customer looking at the products,and not keep them waiting or lose them by slow loading graphics or effects(影响,效应,结果).
灵活性和易用性远比华丽的图形或酷的Java小应用程序重要得多。这样做的目的是让客户一直在看产品,而不是让他们等待或是因为加载缓慢的图形或效果而失去他们。

Keep the catalog simple,and with a consistent design with links to Home,Checkout page,Privacy Policy,Terms and Conditions,Customer Profile(概述,简介,传略,印象) pages handy(方便的,易使用的,近便) and at the same,consistent place on each page.Make it easy to browse the store and mark products for later purchase.
保持目录的简单性,并使用一致的设计,包括首页链接、结帐页面、隐私策略、条款和条件、客户档案页面,以及在每个页面上一致的位置。让它容易的浏览商店和标记产品以供以后购买。

9.Make the Login Process a Breeze让登录过程变得容易

The fewer clicks needed to order,the better.Amazon patented(获得……的专利权) their One-Click method that minimized(最小化,使减少到最低限度) the clicks,making the checkout process simpler and easier.Try to make the registration(注册,登记) or login process minimal,and only keep the most relevant fields mandatory(强制的,命令的).
下单需要的点击次数越少越好。亚马逊为他们的一键式方法申请了专利,这种方法可以减少点击量,使结账过程更简单、更容易。尽量使注册或登录过程最小化,并且只保留最相关的字段。

I was disgusted(厌恶,反感) by the lengthy logon process which forced me to enter my middle name,date of birth,and mother’s maiden name for just registering for an online taxi booking service(在线出租车预定服务).I left it mid way,and went to another taxi operator’s site,which registered me within a minute.A simple thing can result in a costly mistake that loses the customer forever.
我对冗长的登录过程感到厌恶,这迫使我输入我的中间名、出生日期和母亲的娘家姓,以便注册一个在线出租车预订服务。我把它留在了中间,然后去了另一个出租车运营商的网站,它在一分钟内就注册了。一个简单的事情会导致一个代价高昂的错误,它会永远失去客户。

10.Reduce Popup Messages减少弹出消息

Too many popups distract(分散,转移注意力) and disgust(厌恶) the customer.Especially after the visitor closes your website window,if you start to popup other windows with more promotions,it leaves a feeling of being chased(追捕,追逐).It is also the signature of most of the adult sites,so steer(操纵,驾驶) away from such insensitive(不敏感的) practices.
太多的弹出窗口会分散用户的注意力,让客户感到厌恶。特别是当访问者关闭你的网站窗口后,如果你开始用更多的促销活动来弹出其他窗口,它会留下一种被追逐的感觉。它也是大多数成人网站的标志,所以要远离这种麻木不仁的做法。

away from 避开,离开

Show your professionalism(专业水平,专业素质,职业化) and respect the customer’s privacy and time.It will help to build your image(形象,图像,影响) as a serious and professional site and enhance(提高,增强,加强) your credibility.
展示你的专业水平,尊重客户的隐私和时间。它将帮助你建立一个严肃而专业的网站形象,也能提高你的可靠性。