How is an e-business plan defferent from any other business plan?First,it must be said that there are far more similarities than differences.A business is a business and a plan is a plan,so most of what you expect to see in a business plan will also be in an e-business plan.Beyond adding an “e” to the title,what are some of the differences that make writing an e-business plan different from writing a business plan?
电子商务计划与其他商业计划有什么不同?首先,必须说的是,相同点多于不同点。业务是业务,计划是一个计划,所以您期望在业务计划中看到的大部分内容也将在电子商务计划中。除了在标题中添加“e”之外,还有什么区别使得编写电子商务计划与编写商业计划不同?

The Internet is unlike any other sales channel.The Internet allows companies to distribute information at the speed of light and at almost zero cost,to reach customers with both reach and range,to introduce new and innovative business models,to reduce costs and generate savings,and many,many more defferences,as discussed in your textbook.However,the Internet also creates more bargaining power for the customer,creates a more perfect information market to the customer’s benefit,and makes it easier for competitors to invade a company’s marketplace.So the first,and biggest,difference in e-business palnning is the need for the entrepreneur to recognize the different and unique capabilities of the Internet and begin to think differently,and creatively,about the opportunities and problems the Internet presents.
互联网与其他任何销售渠道不同。互联网允许公司以光速和几乎为零的费用发布信息,以达到覆盖范围和范围的客户,引入新的和创新的商业模式,降低成本和节省开支,以及许多更多的不同,如课本中所讨论的。然而,互联网也为客户创造了更多的议价能力,为客户创造了一个更完美的信息市场,并使竞争对手更容易侵入公司的市场。因此,商业领域的第一个、也是最大的不同是,创业者需要认识到互联网的不同和独特的能力,并开始以不同的方式思考互联网带来的机遇和问题。

The Internet is global.Being on the Web means your business will be visible to an international audience.This introduces complexity for payment options(e.g.,show prices in US dollars or local currency?),distrubution channels,Web site design,and returns.
互联网是全球性的。在网络上意味着你的业务将会被国际观众看到。这就引入了支付选项的复杂性(例如以美元或本国货币显示价格?),不信任渠道,网站设计,和回报。

Web storefronts never close.Being on the Web means your store will be open 24 hours a day,7 days a week.Your e-business plan must account for this defference in Web hosting and customer service requirements.
Web店面没有关闭。上网意味着你的商店一天24小时营业,一周7天。您的电子商务计划必须考虑到Web托管和客户服务需求的不同。

The Web allows greater opportunities for personalization of content,one-to-one marketing,and customer self-service.Because the Web allows these and other customer service features,your competitors can make them part of their e-commerce strategy,so you must too.
Web为个性化内容、一对一营销和客户自助服务提供了更大的机会。因为网络让这些和其他的客户服务功能变得更有特色,你的竞争对手可以让它们成为他们电子商务战略的一部分,所以你也必须这样做。

E-commerce is conducted at Internet speed.This means Web site deployment must be planned in months,or even weeks,not years.First-mover advantage will be lost if companies are unable to move at Internet speed,and business plan readers will know that.
电子商务是以互联网速度进行的。这意味着网站部署必须在几个月、甚至几周、而不是几年的时间内进行。如果公司不能以互联网速度移动,先发优势将会丧失,而商业计划的读者将会知道这一点。

Customer focused.Business has always been about “getting close to the customer” but that was in a world without the potential of personalization ,one-on-one marketing data mining,concurrent reach and range,and customer relationship management.The Internet,and the customer-oriented applications that the Internet makes possible,mean that every e-business must be totally focused on the customer.
客户关注。业务一直都是关于“接近客户”,但那是在一个没有个性化、一对一营销数据挖掘、并发范围和范围、客户关系管理的世界里。互联网,以及互联网使之成为可能的面向客户的应用程序,意味着每个电子商务都必须完全专注于客户。

In all these ways,and more,writing a business plan for an e-business is different,new,exciting and difficult.
在所有这些方面,以及更多的,为电子商务编写一个商业计划是不同的、新的、令人兴奋的和困难的。